Keywords
Area of interest or attraction
Territory around a town or a shopping centre, within which the share of expenditure for a given type of product exceeds a certain threshold (often 50%).
Business Intelligence
Business intelligence (BI) refers to computer solutions improving decision-making, with at the end of the process, reports and key business indicators, both analytical and prospective.
Cannibalisation zone
Territory within which several points of sale for a single product brand are operating in competition with one another.
Catchment area
The catchment area is the geographic area from which an agency or a sales outlets attracts its main customers, whether prospective or existing.
CRM
CRM (Customer Relationship Management) is a broad term that covers concepts used by companies to manage their relationship with customers, notably technical solutions to improve communication with them.
Galileo
This satellite positioning system is meant to provide an independent positioning system upon which European nations can rely. This independence is important: the US GPS suffers from many restrictions to its positioning accuracy (about 20 meters for the free signal) and to its reliability (selective availability may be enabled in particular areas of coverage for technical and/or political reasons).
Geocoding and geocoder
Geocoding is the process of assigning geographic identifiers (coordinates) to street addresses.
Geolocation
Geolocation is the process of obtaining and possibly transmitting the geographic position of a person or a resource.
Geomarketing
Geomarketing is using geographical intelligence to optimize decision-making processes as regards sales and marketing.
Geomatics
Geomatics is the displine of gathering, storing, processing, and delivering geographic information, or spatially referenced information.
Geomerchandising
Geomarketing technique meant to adapt the product range to the customers of a sales outlet and to its catchment area.
Geoptimization
Geoptimization is the combined use of geographic information and optimization algorithms to enhance organization’s and companies’ efficiency.
GeoScheduling
Optimisation des emplois du temps de personnes ou ressources mobiles, en s’appuyant sur la géographie.
GeoScheduling
GeoScheduling is the process of optimizing mobile workers’ or resources’ schedules, thanks to geography.
GIS - Geographic Information Systems
A GIS (Geographic Information System) is a computer system for gathering, organizing, managing, analyzing and combining, working out and displaying geographically-referenced information, from various sources, thus notably contributing to space management.
GPS
The GPS (Global Positioning System) is an American system of satellites and receptors enabling users to know their exact location anytime and almost anywhere on Earth.
Gravity model
A gravity model is a geographic data modeling which calculates the catchment area of a store or an agency, from attractiveness and distance notions.
Huff model
The Huff model is a gravity model, introduced by Huff in 1964 to assess the potential penetration of a sales outlet. It is a probability method, modeling a customer potential preference for a sales outlet by a probability law, depending on the usefulness of the store (according to the customer) and the travel time to get there.
Isochrone
Drive time catchments (also known as isochrones) show everywhere that can be reached within specified time from a specified point.
MCI Model
The MCI (multiplicative competitive interaction) model is an extension to Huff’s model put forward by Cooper and Nakanishi that incorporates several factors conditioning the attractiveness of a point of sale.
Online Analytical Processing (OLAP)
Real time data analysis systems based on multi-dimensional views.
Raster Map
A raster map is the result of a paper map raster scan.
Round optimization
Many companies or services have a vehicle fleet to attend to their customers, whether to deliver and collect goods, or to complete maintenance or break-fix calls.
Vector Map
A vector map is a file containing geographical objects represented through primitive objects (such as points, lines, surfaces).
WGS84
WGS84: World Geodesic System - revision dating from 1984
