Geomarketing
Geomarketing is part of a global drive to win new customers.
Geomarketing sets out to enhance an organization’s commercial performance using an optimization process based on geographical analysis to search for the best solution or the optimum network size, identify direct marketing targets with the best potential, make merchandising choices and divide a territory into sectors.
Over the last few years, geomarketing has become more accessible. In the early years, it was predominantly descriptive, whereas now it is more exploratory and predictive. Geomarketing has become the ideal decision-making tool for everybody. Now that dedicated tools have been redesigned so they work as light intranet configurations, geomarketing can be used daily by anyone in the enterprise. It has become more interactive, and can be run on mobile devices by all the company’s different players to support their missions in the field.
